The duo of beverages – AC/DC PWR UP Juicy IPA and AC/DC TNT Double IPA – will be hitting “select retail” later this year, with the two companies teasing that this is just “the first in a series of AC/DC branded beers”. May we suggest one beer for every single album, please?!
“We are beyond excited to be collaborating with Calicraft on a new line of craft beers for music super-fans,” enthuses Tony Simerman, CEO of KnuckleBonz, Inc. “Many of the bands we have worked with in the Rock Iconz and 3D Vinyl Series will be coming to the new beverage line. There’s not a better band than AC/DC to kick this off.”
Adds Blaine Landberg, CEO of Calicraft Beverage Co: “Over the years, we’ve always stood for collaborations that go beyond beer. We value community and the arts. As music enthusiasts, we could not be more excited to work with our friends at KnuckleBonz and some of the most influential and groundbreaking musicians in history. Our collaboration is inspired by the band and is designed to be paired with their music. Great music and great beer – there is no better pairing!”
The PWR UP IPA named after the band’s latest album – has flavours of “bright passionfruit, ripe peaches, and juicy mandarin”, while the old-school TNT contains an explosion of “fresh cut grapefruit, sweet mango, and fresh pine”.